Fear of Ruin His image, HTC Do Not Want to Play in Low-End Cell Phone

When Samsung, Motorola and other vendors have released a low-end handsets, HTC has so far seems not to follow the lead of its competitors were. In fact, through the recent statement from its CEO, HTC reiterated that it has no plans to play in low-end mobile phone segment.

As quoted in The Wall Street Journal, reported today although HTC is focusing to tap into emerging markets, the company has no intention to go into low-end mobile phone segment.

HTC CEO Peter Chou, insisting that it did not want to destroy the image of the company's brand.

"We do not want to destroy the image of our brand," said Peter Chou as reported by the WSJ.

To be accepted in its main markets and the upper middle segment, HTC seeks to use better materials in its products.

"We strive to use better materials to make better products that offer premium taste." Chou continued.

HTC through the narrative of the CEO is also quite optimistic for the region up the smartphone market in China and developing nations. In which he said in 2012 was the possibility of sending the device to China would be three times that of the previous year delivery. While shipments to India and other emerging markets mentioned will continue to rise.