Strengthen 'The Image', HTC Change Their Marketing Strategy

With the quality, features, and lastest smartphone specifications, HTC 'should' not difficult to penetrate the smartphone market competition at the highest level. But unfortunately, the facts speak otherwise precisely, where according to the Gartner report, as reported by DigiTimes, Taiwanese vendors this would have frozen out of the 10 largest mobile phone brand.

Understanding market conditions as hostile to its products, HTC reportedly ready to fix it by strengthening its product marketing sector.

As stated by the HTC CEO, Peter Chou, it is ready to improve and strengthen the position of product marketing, in order to resolve and overcome the challenges they face in today's market.

In the report, which quoted DigiTimes, HTC is also called will direct its marketing activities in the United States and Europe to promote their products directly to consumers.

HTC recently revealed the latest flagship smartphone, HTC One, it seems increasingly unsure if this smartphone launch as stated Chou will inject new passion into the smartphone market.

With HTC One which will be available globally through more than 185 carriers and retailers in more than 80 regions and countries beginning next March, HTC claims that it is prepared to hold the responsibilities associated with their own marketing activities in 2013 in order to promote this image of his brand.

Through the strategy to be done, it seems interesting to see the performance of HTC in the market, especially with the newly revealed smartphone, the HTC One who comes armed with a 4.7-inch full HD display with 468ppi density.